Entries by Erik Cook

Google Shopping Basics

This is the first in a series of Google Shopping articles that will be geared towards retailers who: are unfamiliar with Google Shopping. are skeptical about getting a good ROI. have a limited marketing budget. have limited technical skills or resources. don’t have the time to delve through pages of instructions and tutorials. I will […]

SEO Considerations for Retailers: The Basics

Many managers of established online retail storefronts are finding that newer competition is overtaking them in search engine rankings for their product keywords.   And others still have yet to crack the top five search engine result pages.    If you’ve found that traffic to you product pages from organic searches is dropping or your product […]

Internet storefront considerations for manufacturers and distributors

These days, many manufacturers and distributors are looking to the Internet to increase their sales.  An Internet storefront can be a great way to provide your customers, sales teams and business partners with access to your products.  There are some unique challenges for manufacturers and distributors when it comes to selling products online.  How are […]